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GD355: Advertising Campaign Concepts
Prerequisite(s): GD121, GD131, GD211

In this course, students put into practice the conceptual development of advertising campaigns from analysis of the big idea to creation of portfolio-quality work. Students will conceptualize and design a marketing message to solve a client problem across various media. Upon completion of this course, students should be able to create and market an image for a product or service.


 

Developing Advertising Campaigns

10 Tips for Creating an Effective Banner Ad Campaign
Article written by Julie King for the Microsoft Small Business Center

Ads and PR
Information on what advertising can do for a business, includes a blueprint for creating advertising (U.S. Small Business Association)

The Advertising Century- Ad Campaigns
Use this list of the top 100 ad campaigns from Ad Age for examples of successful advertising

The Advertising Century - Icons
Top 10 advertising icons of the century from Ad Age

Creating Advertisements
Articles and resources from About.com

Entrepreneur.com
Resources for small business advertising

Key Advertising Concepts
View the ad portfolio of this San Diego advertising and marketing agency


Marketing Resources

Ad*Access
Images and database information for over 7000 advertisements printed between 1911 and 1955

Ad Week
National, global, and local news for advertising professionals

Advertising Age
Access to extensive advertising resources with free registration

American Marketing Association
Professional organization's site contains case studies, dictionary of marketing terms, and articles

Association for Consumer Research
Articles geared towards consumers, marketers, researchers, and public policy makers among others

KnowThis.com
Marketing virtual library

Marketing News, Resources, and Strategies
From About.com

Marketing Plans
Samples and outlines from About.com

MarketingProfs
Marketing concepts and strategies

Marketing Strategies
From American Marketing Association

Creating a Portfolio


Additional Sites of Interest

ActionFX Photoshop Resources
Tricks and downloads for Adobe Photoshop

Adobe
Official website

All Graphic Design
Graphic design resources directory

Builder.com
White papers, trialware, and online book library

CMYK Magazine
Magazine for graduate work in advertising, design, photography, and illustration

Communication Arts Network
Leading trade journal for visual communications

Design Graphics
Magazine devoted to digital publishing

A Digital Dreamer
Graphic design career information  

Digital Photography Blog
Digital camera reviews, ratings, tips, and comparisons

Digital Photography Weblog

Electronic Publishing
Graphic arts, digital printing, and publishing

Game Developer
Publication written specifically for creators of entertainment software

Go 2 Graphics
Illustrator tutorials

Google Image Search

Graphics.com
Shared resource for creative design

How
Graphic design books, magazines, competitions, and conferences

Kaliber10000
The Designers' Lunchbox

Mike's Sketchpad
Photoshop tutorials, free fonts, QuarkXpress, and graphics tutorials

Open Directory
Directory of stock photo websites

PhotoFoolery Tutorial Links
Photoshop tutorials

Photoshop Cafe
Photoshop tutorials and resources 

Photoshop911
Resources for help with Photoshop

Planet Photoshop

Photoshop Roadmap
Photoshop tutorials

PhotoshopSupport.com
Photoshop tutorials and photoshop plugins

Print
Graphic design magazine

STEP Inside Design
Publication that explores the impact of design in our lives

WebMachine
Guide through Adobe web collection

 

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