MKT203: Internet Sales and Marketing
Prerequisite(s): APM341

This course is designed to prepare the student to apply marketing concepts in an Internet medium.Topics include the digital world, networks, individuals online,web business models, customer support and online quality, personalization, traffic and branding, pricing online, E-Commerce, Internet marketing plans and organizing the net. Upon completion of this course, students should be able to understand the framework in which electronic commerce operates, and how to build an effective web based business.

Internet Marketing

Affiliate Marketing
Article from eCommerceGuide.com

BtoB
Magazine for marketing strategists

Biz Report
Research articles, white papers, and more

Choosing Effective Programs for your Internet Marketing Program
Article by Bobette Kyle from WebsiteMarketingPlan.com

eCommerce Guide.com
News and reviews for online business

Internet Marketing Techniques
From ECnow.com

WilsonWeb.com
Web marketing and eCommerce

Web Business Models

Amazon.com
eBusiness model

Business Models on the Web
Resources from Managing the Digital Enterprise by Michael Rappa

eBusiness Plan Tutorial
Introduction to eBusiness planning from Pearson Publishers

Additional Sites of Interest

Ad*Access
Images and database information for over 7000 advertisements printed between 1911 and 1955

Ad Week
National, global, and local news for advertising professionals

Advertising Age
Access to extensive advertising resources with free registration

American Marketing Association
Professional organization's site contains case studies, dictionary of marketing terms, and articles

Association for Consumer Research
Articles geared towards consumers, marketers, researchers, and public policy makers among others

Business 2.0
Business news, technology news, and innovation

Business Week
Business news

CNN/Money
Business news from CNN and Money magazine

The Economist
Online highlights of print business journal (Full text articles available through EbscoHost)

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies

Entrepreneur
Solutions for growing businesses

Forbes
Business and financial news

Fortune
Business and financial news

Journals: @Brint.com
Resources from business technology management and knowledge management

KnowThis.com
Marketing virtual library

Marketing News, Resources, and Strategies
From About.com

Marketing Plans
Samples and outlines from About.com

MarketingProfs
Marketing concepts and strategies

Marketing Strategies
From American Marketing Association

The Marketing Mix

Distribution
Firm, brand, and product line objectives from Consumerpsychologist.com

Glossary to New Product Development
From Product Development & Managment Association

Guide to a Profitable Marketing Mix
Marketing mix article for small businesses

Introduction to Distribution (Place)
Distribution channel article from Tutor2U

Introduction to Pricing Strategy
Pricing article from Tutor2U

Introduction to Products
Marketing products article from Tutor2U

Introduction to Promotion
Promotion article from Tutor2U

Pricing Strategy
Article about Internet marketing plans from Wilsonweb.com

Product Life Cycle
Resources from Marketingteacher.com

Product Positioning
Marketing article from QuickMBA.com

Promotion & Personal Selling
Personal selling article from Tutor2U

Setting the Price
Article on how to use price perception to sell more from the Marketing Psychology Group

Information Architecture and Storyboarding

Builder.com
Resources for information architecture, web development, and more

EBM320: Information Architecture
Collection of links for EBM320 including web site design, maps, schematics, testing, and more

Interactive Storyboard Exercise
From Plugincinema.com

Josh Sheppard's Storyboard Examples
From Thestoryboardartist.com

Marketing Objectives for your Website
Article by Bobette Kyle, The Internet Digest

MKT203: Internet Sales and Marketing Prerequisite(s): APM341

MKT203: Internet Sales and Marketing
Prerequisite(s): APM341