MKT101: Marketing Management
Prerequisite(s): APM341

A Framework for Marketing Management
Study guide and other supplemental student resources

Competitive Analysis
From the U.S. Small Business Administration

Competitive Analysis
Article from Entrepreneur.com

Competitor Analysis
Article concerning competitor analysis and competitive advantage from Tutor2U

Introduction to Marketing Research
Quick lesson from MarketingTeacher.com  

Market Research
Introductory article from Tutor2U.com

Marketing Research Resources
Best practices, articles, news, and more from American Marketing Association

A Newcomer's Guide to Market and Social Research
Article from the Market Research Society (PDF)

Types of Marketing Research
Outline from Tutor2U

Uses of Marketing Research
Resources from Tutor2U

AllAboutBranding.com
Site on all issues relating to branding

BrandChannel.com
Online exchange about branding

Introduction to Brands
Marketing resources from Tutor2U

Ad*Access
Images and database information for over 7000 advertisements printed between 1911 and 1955

Ad Week
National, global, and local news for advertising professionals

Advertising Age
Access to extensive advertising resources with free registration

American Marketing Association
Professional organization's site contains case studies, dictionary of marketing terms, and articles

Association for Consumer Research
Articles geared towards consumers, marketers, researchers, and public policy makers among others

Business 2.0
Business news, technology news, and innovation

Business Week
Business news

CNN/Money
Business news from CNN and Money magazine

The Economist
Online highlights of print business journal (Full text articles available through EbscoHost)

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies

Entrepreneur
Solutions for growing businesses

Forbes
Business and financial news

Fortune
Business and financial news

Journals: @Brint.com
Resources from business technology management and knowledge management

KnowThis.com
Marketing virtual library

Marketing News, Resources, and Strategies
From About.com

Marketing Plans
Samples and outlines from About.com

MarketingProfs
Marketing concepts and strategies

Marketing Strategies
From American Marketing Association

Defining the Market
Marketing analyis article from Tutor2U

How to Conduct a SWOT Analysis
Article from CharityVillage.com Library

How to Find the Market Information You Need
Resources from the Canada Business Service Centres

Marketing Process
Situation analyis, strategy, and more from NetMBA.com

SWOT Analysis
Lesson from Marketingteacher.com 

Buyer Behavior
Introduction from Tutor2U

Customers or Consumers?
Quick tutorial from Tutor2U

Decision Making Process
Model of buyer behavior from Tutor2U

Personalization Strategies to Attract and Retain Customers
From Virtual Advisor

The Value of Customer Satisfaction
From CRM Today

Marketing Segmentation for the Small Business
Marketing article from About.com

Segment the Target Market in your Business Plan
Article from Inc.com

Using Market Segmentation to Define Your Target Market
Article from About.com

Why Segment Markets?
Market segmentation article from Tutor2U

Distribution
Firm, brand, and product line objectives from Consumerpsychologist.com

Glossary to New Product Development
From Product Development & Managment Association

Guide to a Profitable Marketing Mix
Marketing mix article for small businesses

Introduction to Distribution (Place)
Distribution channel article from Tutor2U

Introduction to Pricing Strategy
Pricing article from Tutor2U

Introduction to Products
Marketing products article from Tutor2U

Introduction to Promotion
Promotion article from Tutor2U

Product Life Cycle
Resources from Marketingteacher.com

Product Mix
An Electrical Wholesaling Example

Product Positioning
Marketing article from QuickMBA.com

Promotion & Personal Selling
Personal selling article from Tutor2U

Setting the Price
Article on how to use price perception to sell more from the Marketing Psychology Group