This course provides an introduction to the world of retail management. Topics include an overview of strategic retail management, types of retail establishments, and location analysis. Upon completion of the course, students should be able to describe the dimensions of setting up and running a retail establishment, evaluate a retail strategy, and create a basic multidimensional retail strategy.
Overview of Strategic Retail Management
Consumer Behavior
Retail consumer debt and behavior studies, plus trend research, statistics, and shopping surveys from About.com