GD438: Electronic Commerce and Marketing
Prerequisite(s): GD241

This course introduces students to browsers and their relationship to the Internet. Topics include branding, logos, corporate standards, copyright/trademarks, marketing and advertising. Upon completion of this course, students should be able to demonstrate knowledge of online marketing and commerce.

Branding

Brand Republic
Advertising, marketing, media, and PR

Brandchannel.com
Online exchange about branding

Branding and Brand Management
Resources from Knowthis.com

Branding Resources
From Marketing Vox News

Dotfactor.com
Page on branding from this collection of marketing tools for webmasters

International Trademark Association
Association of trademark owners and professionals, includes "starting point" resources

Trademark
Overview and key resources from LII/Legal Information Institute

U.S. Copyright Office
Copyright basics, how to register a work, copyright records, and copyright law

U.S. Patent and Trademark Office
Search for existing patents/trademarks, or file an application for a patent or trademark

Understanding Trademarks
Resources from About.com

Logos

Designing a Logo
Article on designing a memorable business logo from Entrepreneur.com

Take Time to Design Your Logo
From the Missouri Department of Agriculture, reprinted from the Mid-Missouri Business Journal

The Logo Design Process
Creating logos from the Guide to Graphic Design at About.com

Internet Marketing Techniques

Affiliate Marketing
Article from eCommerceGuide.com

BtoB
Magazine for marketing strategists

Biz Report
Research articles, white papers, and more

eCommerce Guide.com
News and reviews for online business

Internet Marketing Techniques
From ECnow.com

MKT203: Internet Sales and Marketing
Resources focusing on marketing concepts in an Internet medium

WilsonWeb.com
Web marketing and eCommerce

Additional Sites of Interest

Ad*Access
Images and database information for over 7000 advertisements printed between 1911 and 1955

Ad Week
National, global, and local news for advertising professionals

Advertising Age
Access to extensive advertising resources with free registration

American Marketing Association
Professional organization's site contains case studies, dictionary of marketing terms, and articles

Association for Consumer Research
Articles geared towards consumers, marketers, researchers, and public policy makers among others

Business 2.0
Business news, technology news, and innovation

Business Week
Business news

CNN/Money
Business news from CNN and Money magazine

The Economist
Online highlights of print business journal (Full text articles available through EbscoHost)

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies

Entrepreneur
Solutions for growing businesses

Forbes
Business and financial news

Fortune
Business and financial news

Journals: @Brint.com
Resources from business technology management and knowledge management

KnowThis.com
Marketing virtual library

Marketing News, Resources, and Strategies
From About.com

Marketing Plans
Samples and outlines from About.com

MarketingProfs
Marketing concepts and strategies

Marketing Strategies
From American Marketing Association

Open Directory
Directory of stock photo websites

GD438: Electronic Commerce and Marketing Prerequisite(s): GD241

GD438: Electronic Commerce and Marketing
Prerequisite(s): GD241