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GD437: Web/Multimedia Development and Planning
Prerequisite(s): All GD courses in lower division curriculum

This course explores the fundamentals of business and product marketing as well as the unique aspects of Internet marketing and commerce. Students will be required to do a team project. Each team will develop marketing strategies that interpret and solve client needs; they will employ project management skills by developing a project plan, initiating that plan, and finally in a mock presentation, present the client with a finished product.Topics include project management, storyboarding, Internet marketing and commerce, and client management. Upon completion of this course, students should be able to take a web based project from its conceptual stage to final end-product.


 

Project Management

APM381: Project Management
Resources on starting a project, establishing goals, and setting time and cost parameters

Essentials of Successful Project Management
Tips from the Business Mac from the home office to enterprise

Groundwork for Project Success
Article from New.Architect about Internet projects and strategies

Project Smart
Project Management templates, reports, tips, and more

Understanding Project Management
Resources from LCPowers.com


Internet Marketing and Commerce

Affiliate Marketing
Article from eCommerceGuide.com

BtoB
Magazine for marketing strategists

Biz Report
Research articles, white papers, and more

eCommerce Guide.com
News and reviews for online business

Internet Marketing Techniques
From ECnow.com

MKT203: Internet Sales and Marketing
Resources focusing on marketing concepts in an Internet medium

WilsonWeb.com
Web marketing and eCommerce


Client Management

Resources coming soon!

Storyboarding

Storyboard Pro Software
Freeware tool for video projects

Storyboarding
From Multimedia Reporting and Convergence, UC Berkeley


Additional Sites of Interest

ActionFX Photoshop Resources
Tricks and downloads for Adobe Photoshop

Adobe
Official website

All Graphic Design
Graphic design resources directory

Builder.com
White papers, trialware, and online book library

CMYK Magazine
Magazine for graduate work in advertising, design, photography, and illustration

Communication Arts Network
Leading trade journal for visual communications

Design Graphics
Magazine devoted to digital publishing

A Digital Dreamer
Graphic design career information  

Digital Photography Blog
Digital camera reviews, ratings, tips, and comparisons

Digital Photography Weblog

Electronic Publishing
Graphic arts, digital printing, and publishing

Game Developer
Publication written specifically for creators of entertainment software

Go 2 Graphics
Illustrator tutorials

Google Image Search

Graphics.com
Shared resource for creative design

How
Graphic design books, magazines, competitions, and conferences

Kaliber10000
The Designers' Lunchbox

Mike's Sketchpad
Photoshop tutorials, free fonts, QuarkXpress, and graphics tutorials

Open Directory
Directory of stock photo websites

PhotoFoolery Tutorial Links
Photoshop tutorials

Photoshop Cafe
Photoshop tutorials and resources 

Photoshop911
Resources for help with Photoshop

Planet Photoshop

Photoshop Roadmap
Photoshop tutorials

PhotoshopSupport.com
Photoshop tutorials and photoshop plugins

Print
Graphic design magazine

STEP Inside Design
Publication that explores the impact of design in our lives

WebMachine
Guide through Adobe web collection

 

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