APM343: Advertising

This course acquaints the student with the role of advertising in promoting products and services, with an overview of Internet advertising. Topics include setting objectives, directing the message, selecting the appeals and appropriate media, and determining advertising budgets.

Setting Objectives

Advertising Objectives
Objectives of advertising with examples from Examstutor.com

Creating Your Advertising Plan
Article from Entrepreneur.com

Media Strategies
Resources to help determine where to advertise from iMedia Connection

Selecting Appeals and Appropriate Media

Advertising and Public Relations
Web page geared towards helping small businesses in South Africa from Microsoft

The Advertising Show
Listen to this weekly online show for contemporary marketing advice

Develop and Implement Marketing Campaign
An article on understanding the different ad media available from Entrepreneur

Top 5 Tips for Media Selection
Available at Ezinearticles.com

Internet Advertising

eMarketer
Internet, business, and e-commerce statistics

Internet Advertising and Marketing Resources
Ad resource basics, latest headlines, and internet advertising calculators from ClickZ Resources

Internet Marketing
Resources, articles, and more from KnowThis.com

Additional Sites of Interest

Ad*Access
Images and database information for over 7000 advertisements printed between 1911 and 1955

Ad Week
National, global, and local news for advertising professionals

Advertising Age
Access to extensive advertising resources with free registration

American Marketing Association
Professional organization's site contains case studies, dictionary of marketing terms, and articles

Association for Consumer Research
Articles geared towards consumers, marketers, researchers, and public policy makers among others

Business 2.0
Business news, technology news, and innovation

Business Week
Business news

CNN/Money
Business news from CNN and Money magazine

The Economist
Online highlights of print business journal (Full text articles available through EbscoHost)

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies

Entrepreneur
Solutions for growing businesses

Forbes
Business and financial news

Fortune
Business and financial news

Journals: @Brint.com
Resources from business technology management and knowledge management

iMedia Connection
Connecting the marketing community

KnowThis.com
Marketing virtual library

Marketing News, Resources, and Strategies
From About.com

Marketing Plans
Samples and outlines from About.com

MarketingProfs
Marketing concepts and strategies

Marketing Strategies
From American Marketing Association

Directing the Message

Advertising Strategy
Achieve objectives of an advertising campaign from Examstutor.com

Interactive Advertising Strategy & Intelligence
Resources from avant/marketer

Making Your Advertising Message Stand Out
Article from Entrepreneur.com

Determining Advertising Budgets

Advertising Budget
Guidelines from Examstutor.com

Calculating Your Ad Budget
Article from Entrepreneur.com

Elements to Consider in Developing an Advertising Plan
Article includes budgeting guidelines from the Minority Business Development Agency

Setting Ad Budgets: A Strategic Approach
White paper for marketing professionals from Killian Advertising

Textbook Companion Website

Advertising: Principles and Practice
Student resources, includes study guide and links