APM342: Marketing Functions

This course is designed to explore the various functions of marketing.Topics covered include Internet marketing techniques, marketing niches, target markets, developing a marketing mix, price, products, place, and promotion strategies.

Internet Marketing Techniques

Affiliate Marketing
Article from eCommerceGuide.com

Biz Report
Research articles, white papers, and more

eCommerce Guide.com
News and reviews for online business

Internet Marketing Techniques
From ECnow.com

WilsonWeb.com
Web marketing today

Targeting Markets

Marketing Segmentation for the Small Business
Marketing article from About.com

Segment the Target Market in your Business Plan
Article from Inc.com

Using Market Segmentation to Define Your Target Market
Article from About.com

Why Segment Markets?
Market segmentation article from Tutor2U

Developing a Marketing Mix

Developing a Marketing Mix
Article from Alan J. Zell

Developing an Effective Marketing Mix
Article from WilsonWeb.com

Marketing Mix PowerPoint
Brief presentation from Learnmarketing.net

Textbook Companion Website

Marketing Principles and Best Practices
Supplemental resources including marketing careers guidance

Marketing Niches

Brandchannels.com
Behind the brand: Electronic Arts (EA)

Branding and Brand Management
Recent articles and links from Knowthis.com

Branding Tall
Article from CIO.com

Brand Republic
Marketing industry publication

Guerrilla Marketing
Articles and more from gmarketing.com

Niche Marketing
Article by Randy White, White Hutchinson Leisure & Learning Group

Niche Marketing on the Web
eCommerce article from Wilsonweb.com

Three Rules for Niche Marketing
Article from Entrepreneur.com

Price, Products, Place and Promotion Strategies

Distribution
Firm, brand, and product line objectives from Consumerpsychologist.com

Glossary For New Product Development
From Product Development & Managment Association

Marketing
Introductions on distribution, pricing, promotion, and products from Tutor2U

Product Life Cycle
Resources from Marketingteacher.com

Product Positioning
Marketing article from QuickMBA.com

Promotion & Personal Selling
Personal selling article from Tutor2U

Marketing Channels and Strategy

Marketing Channels
Latest news from iMedia Connection

Marketing Strategy
Guide to marketing from About.com

Marketing Strategies and Channels
Exhaustive resources from Baker Library, Harvard Business School

Additional Sites of Interest

Ad*Access
Images and database information for over 7000 advertisements printed between 1911 and 1955

Ad Week
National, global, and local news for advertising professionals

Advertising Age
Access to extensive advertising resources with free registration

American Marketing Association
Professional organization's site contains case studies, dictionary of marketing terms, and articles

Association for Consumer Research
Articles geared towards consumers, marketers, researchers, and public policy makers among others

Business 2.0
Business news, technology news, and innovation

Business Week
Business news

CNN/Money
Business news from CNN and Money magazine

The Economist
Online highlights of print business journal (Full text articles available through EbscoHost)

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies

Entrepreneur
Solutions for growing businesses

Forbes
Business and financial news

Fortune
Business and financial news

Journals: @Brint.com
Resources from business technology management and knowledge management

KnowThis.com
Marketing virtual library

Marketing News, Resources, and Strategies
From About.com

Marketing Plans
Samples and outlines from About.com

MarketingProfs
Marketing concepts and strategies

Marketing Strategies
From American Marketing Association