Westwood College Learning Resource Center - Library
Westwood College Online Learning Resource Center
Home | Online Course Resources | Online Books and Articles | General Reference
 

APM341: Marketing Principles

This course provides an overview of marketing concepts, including marketing on the Internet.Topics covered include the economic and business foundations of marketing, marketing planning, and developing a marketing plan.


 

Economic and Business Foundations of Marketing

Bloomberg, L.P.
Market data and more

CNN/Money
Up to date news and headlines

Market Watch
Business and financial news

Wall Street Journal
Current business news


Developing a Marketing Plan

Defining the Market
Market analysis tutorial from Tutor2.net

Guerrilla Marketing
Newsletter, articles, and more from Gmarketing.com

Marketing Plans 
Samples and outlines from About.com

SWOT Analysis
Lesson from Marketingteacher.com

WilsonWeb.com
Web marketing today


Additional Sites of Interest

Ad*Access
Images and database information for over 7000 advertisements printed between 1911 and 1955

Ad Week
National, global, and local news for advertising professionals

Advertising Age
Access to extensive advertising resources with free registration

American Marketing Association
Professional organization's site contains case studies, dictionary of marketing terms, and articles 

Association for Consumer Research
Articles geared towards consumers, marketers, researchers, and public policy makers among others  

Business 2.0
Business news, technology news, and innovation

Business Week
Business news

CNN/Money
Business news from CNN and Money magazine

The Economist
Online highlights of print business journal (Full text articles available through EbscoHost)  

eMarketer
Data, research, and analysis on e-business, online marketing, and emerging technologies

Entrepreneur
Solutions for growing businesses

Forbes
Business and financial news

Fortune
Business and financial news  

Journals: @Brint.com
Resources from business technology management and knowledge management

KnowThis.com
Marketing virtual library 

Marketing News, Resources, and Strategies
From About.com

Marketing Plans 
Samples and outlines from About.com

MarketingProfs
Marketing concepts and strategies  

Marketing Strategies
From American Marketing Association

Marketing Planning

Brand Republic
News for advertising, marketing, media, and PR

KnowThis.com
Marketing virtual library for market research, internet marketing, and advertising 

Marketing Process
Article from Netmba.com

TrendWatching.com
Newsletter for global consumer and marketing trends

Where to Find the Market Information You Need
Market research overview from the Canadian Business Service Centre


Textbook Companion Website

Marketing Principles and Best Practices
Supplemental resources including marketing careers guidance

 

LIBRARY HOME | CONTACT | DISCLAIMER